MAP Policy

Minimum advertised price policy

Rick's Motorsport Electrics, Inc. has instituted a minimum advertised price ("MAP") policy on all of their parts. The policy is designed to support Rick's Motorsport Electrics as a premium brand in the industry as well as protect its distributors and dealers and prevent any devaluation of the brand. The MAP policy is another step toward their company philosophy of providing the best customer service in the industry.

The MAP policy applies to all distributors, dealers, and retail sales establishments that sell the Rick's Motorsport Electrics, Inc. brand, and has been in effect since June 1, 2015.

"We want to ensure that top quality shops continue to sell, service, and promote the brand," says company president Rick Shaw. "This new policy will allow us to continue to offer a top quality product complete with valued customer support."